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  • Mobile Traffic Hits High Note on Black Friday/Cyber Monday

    Sales results for Black Friday and Cyber Monday are in, and aside from signaling growing consumer confidence with record breaking totals, the statistics point to another key consumer trend: Mobile shopping is on the up and up.
  • Top 13 Youth Brands of the Year

    It's no secret: the youth of today have tremendous spending power. They also have loyalty to brands. A recent poll says Apple brands dominate the youth market in popularity, but Oreo Cookies, Hershey's Milk Chocolate Candy Bars and Sprite were among the favorites too. Click here for more results from this poll.
  • PepsiCo Brand Launches New App

    The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.

  • Clarins Group Signs E-Commerce Agreement

    The Clarins Group signs an agreement with PFSweb for its online direct-to-consumer support services throughout North America and Europe.
  • Kraft Foods Fosters Digital Innovation

    It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
  • L'Oreal Launches iAd

    L'Oréal USA will launch the first beauty iAd for iPad with a campaign for L'Oral Paris later this month.

  • Unilever Makes Mobile its Key Marketing Strategy

    The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.
  • The 20 Most Innovative CP and Food Companies

    Fast Company released its annual list of the The Worlds 50 Most Innovative Companies for 2011 earlier this month. Not surprisingly, Apple, Inc. was crowned No. 1 followed by social networking stars Facebook and Twitter. While only three consumer goods companies made the Top 50, another 20 were named as market leaders in the consumer product and food industries.
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