Apple, Inc.

Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments.

2021 is expected to be the year of hyper-relevant messages as part of the eternal battle to gain consumer’s attention. Building and managing the atomic elements of the creative copy will allow to capture dynamic audiences in the physical space and deliver fast activations contextual to real-life events such as weather forecast.

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.

Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic, but they’re just not timely enough to drive real business decisions. If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are.

It's critical today that both the “smart” and “product” departments are working closely together to ensure a timely and successful offering.

At Impossible Foods, Turner will be tasked with building awareness for the plant-based food brand, which launched its first national advertising campaign last week and is reportedly preparing to go public.

Pactera EDGE has launched a new Intelligent Experiences Lab (IX Lab) to serve as a formal, continuous innovation program for piloting proof-of-concept initiatives, technology modeling, and experience-led platforms to scale integrated AI systems.

In the face of another prospective round of panic buying, we spoke with a leading pet care and supply company to learn how they worked backwards in order to implement new business decisions fueling agility.