Amazon.com, Inc.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

Despite the disruption, COVID-19 has provided opportunities to create connections with loyal customers. Here are common themes differentiating the CPG brands that are transforming quickly.

Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.

Learn how the alcohol beverage company is leveraging tech to better reach its customers during a period when the old strategy simply won't cut it.

Once advertisers realize the levels of strategy that can be executed using these two Amazon platforms in concert, it can drastically impact campaign performance for the better.

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.

After weeks of speculation, Amazon made it official. But will the retailer be able to collect as many new loyalty members this year with Walmart+ as a competitor?

Amazon has launched a new shopping experience, dubbed Luxury Stores, offering established and emerging luxury fashion and beauty brands.