Acosta Names Derek Bowen President of Marketing Services
Derek Bowen has joined consumer goods sales and marketing provider Acosta as president of marketing services for North America.
Bowen brings more than 25 years of sales and marketing experience to the role, where he’ll work with Acosta's leadership team to develop an integrated suite of services and solutions for consumer goods companies. As part of this, he’ll oversee all of the company’s Mosaic North America businesses and Action Link division.
Bowen was most recently senior VP of brand management at Cartograph, an Amazon-focused agency and brokerage. Prior to that, he held marketing leadership roles at such companies as Procter & Gamble, Coty and The Nature's Bounty Company.
"Derek has a rare combination of a classic marketing background, coupled with both brand building and agency experiences, and complemented by strong financial expertise. This combination has enabled him to be successful in public, private and financially sponsored companies," said Brian Wynne, Acosta CEO. "Derek is a results-driven leader, and I have great confidence in his ability to lead our marketing businesses, build and develop great teams and foster collaboration across the organization."
“Acosta has the potential to deliver exceptional growth, and I am excited to start working alongside Brian and the rest of the team," said Bowen. "The opportunity to work with Acosta's world-class agencies is once-in-a-lifetime. Consumers and shoppers are craving a return to normal, and I can think of no better portfolio of agencies that will deliver the engagement and experiences people are seeking."
Most recently a leader of category management and sales operations for JUUL Labs, he’ll be responsible for Bumble Bee’s customer strategy and planning function, including business management and demand planning.