Coca-Cola Florida Names Greg Park VP of Transformation & Innovation
Coca-Cola Beverages Florida (Coke Florida) has named Greg Park VP of transformation and innovation, where he'll be tasked with harnessing AI, blockchain, augmented reality, and computer vision to increase innovation for the Coca-Cola bottling company.
Founded in 2015, Coke Florida serves 21 million consumers across 47 Florida counties, including Orlando, Miami, Jacksonville, and Tampa, where they are headquartered. It is the sixth largest Coca-Cola bottler in the U.S., according to the company, and they manufacture, distribute, and sell over 600 Coca-Cola Company products.
Most recently, Park was the general manager for Cardinal Vending and Markets, which operates as Florida Fresh Vending and Markets, and supported the expansion of their micro-market and unattended retail service solutions. He previously worked for Coca-Cola, holding positions with Coca-Cola Refreshments, Coca-Cola Supply, Coca-Cola Business Solutions, and Coca-Cola Enterprises.
He also held earlier roles with Coke Florida, initially joining them in 2016 as their director of business insights until he was later promoted to vice president of business transformation.
“Delivering timely and impactful change requires a leader like Greg with the right mix of real-world experience, technical savviness, and the willingness to take a few data-informed risks,” said Terrence Gee, SVP of technology and enterprise transformation with Coke Florida, in a statement. “His 25 years of experience in all aspects of CPG operations coupled with his knowledge of technology, analytics, and transformation positions him to fully understand where and how we need to innovate across our business."
Coke Florida has four manufacturing facilities across the state that produce more than 100 million cases of products each year. It also operates 18 sales and distribution centers from Jacksonville to The Keys.
“It’s exciting to be part of the Coke Florida team again,” Park shared. “As one of the fastest growing bottlers in the Coca-Cola system, Coke Florida has been innovative since the beginning, dedicated to creating new ways of working. Using technology to enhance these new ways of working is something I am excited to bring to life.”
