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Research Topic

  • P&G Accelerates Innovation in Asia

    The grand opening of P&Gs third high tech innovation center in the region will house 254 advanced research laboratories.
  • What does CX Mean for Manufacturers?

    Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.
  • Nestle Opens China Institute for Food Safety

    The support will include early management of food safety issues and collaboration with local universities, research institutes and government agencies on food safety issues.
  • When in Rome... (Marketing to Millennials)

    Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.
  • IDC Launches Manufacturing Commerce Strategies Service

    The new offering will examine key trends, technologies and best practices in e-procurement, B2B integration, commerce networks and supplier and customer relationships.
  • Mahindra Challenges India to Drive Disruptive Innovation

    The Mahindra Group launches India's biggest innovation prize - the 'Rise Prize' which offers USD1 million to drive globally relevant, disruptive innovations while helping build a culture of innovation in India.
  • Bring It on Home

    Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.
  • Miller64 Adopts New Voluntary Nutritional Labeling

    MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.
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