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Research Topic

  • Nestle Opens China Institute for Food Safety

    The support will include early management of food safety issues and collaboration with local universities, research institutes and government agencies on food safety issues.
  • When in Rome... (Marketing to Millennials)

    Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.
  • IDC Launches Manufacturing Commerce Strategies Service

    The new offering will examine key trends, technologies and best practices in e-procurement, B2B integration, commerce networks and supplier and customer relationships.
  • Mahindra Challenges India to Drive Disruptive Innovation

    The Mahindra Group launches India's biggest innovation prize - the 'Rise Prize' which offers USD1 million to drive globally relevant, disruptive innovations while helping build a culture of innovation in India.
  • Bring It on Home

    Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.
  • Miller64 Adopts New Voluntary Nutritional Labeling

    MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.
  • Canadians Name Most-Trusted CPG Brands

    A poll of more than 95,000 Canadians reveal that the most-trusted CPG brands for across 60 categories consist of household names like Kellogg, Dove, Colgate and more. Consumers reasons for citing a brand as their most trusted vary by category, for example, taste drives which food brands are most trusted, while kids brands need to guarantee gentleness. Find out which other brands made this list and why.
  • Adesso Hires VP of TPE Solutions

    The CPG executive comes with diverse and extensive experience to lead TPM Product Development, Outsourced Trade Marketing & Trade Analysis areas.
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