Research Topic

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

For the 14th year in a row, CGT's readers voted for their top solution and service providers in 12 areas of investment opportunity. The results, and accompanying analyst commentary, help consumer goods companies find the best technology/services matches for their business needs.

CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.

The expanded line now includes Cinnamon Sugar and Salted Caramel varieties.

As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.

Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.