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Research Topic

  • Best Practices for Building Talent in Analytics

    Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies is proving to be quite the challenge. This is not the case for consumer products heavyweight P&G, which has been at the top of its analytics game for 50 years now.
  • 2014 Fastest-Growing CG Companies

    In 2012,CGT first reported the fastest-growing consumer goods companies according to Fortune, which included three apparel companies, and one beverage company. Two years later, this list adds a couple more big CG names into the roster, including two powerhouse brands: Keurig and Under Armour.
  • NECCO Names CEO from Mars, Kraft Foods

    The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.
  • GMA Announces Industry Initiative on Ingredients Added to Food

    The Grocery Manufacturers Association announces a five-part initiative that will advance the procedures used to assess the safety of ingredients used in food products.
  • McCormick Reveals Trends in American Homemade Meals

    Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.
  • Latino Shoppers Mirror Habits of American Consumers

    Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment
  • Going Mainstream

    There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...
  • Dannon Conducts A Social Experiment

    A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.
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