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Research Topic

  • Four Impactful Consumer Trends for 2015

    Looking ahead, Mintel's trends analysts Stacy Glasgow and Jenny Zegler discuss the four key US consumer trends identified by Mintel as the most impactful for 2015 and what this will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.
  • J&J Opens Innovation Center, Announces New Alliances

    To date, the company's Innovation Centers have established more than 80 collaborations, including six new announcements with organizations in Australia and China.
  • Land O'Lakes Partners with Nestle in China

    Land O'Lakes announces it is working with Nestle to provide feed and forage training, nutrition services and laboratory services at Nestle Dairy Farming Institute in China.
  • Out Far and In Deep: Embracing the Digital Path to Purchase and Cognitive Computing

    Cognitive computing will enable CPG firms to venture out far and plunge into the analytic depths of Big Data at just the right moment in history.
  • Mars and Wrigley's Bright Idea Pays Off

    Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.
  • Get Connected

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this months issue.
  • Coca-Cola Brand Makes a Big Comeback

    After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.
  • Early IT Adopters Gain Competitive Advantage

    A new study from Harvard Business Review shows that IT Pioneers are more likely to lead in both revenue growth and market position than their peers. This is more than twice the growth experienced by companies identified as technology Followers and three times the growth experienced by Cautious technology adopters. Where does your company fall?
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