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Research Topic

  • 2014 Fastest-Growing CG Companies

    In 2012,CGT first reported the fastest-growing consumer goods companies according to Fortune, which included three apparel companies, and one beverage company. Two years later, this list adds a couple more big CG names into the roster, including two powerhouse brands: Keurig and Under Armour.

  • NECCO Names CEO from Mars, Kraft Foods

    The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.

  • GMA Announces Industry Initiative on Ingredients Added to Food

    The Grocery Manufacturers Association announces a five-part initiative that will advance the procedures used to assess the safety of ingredients used in food products.

  • McCormick Reveals Trends in American Homemade Meals

    Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.

  • Latino Shoppers Mirror Habits of American Consumers

    Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment

  • Going Mainstream

    There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...

  • Dannon Conducts A Social Experiment

    A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

  • The Forgotten Continent of Consumers: Africa

    Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?
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