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Research Topic

  • IDC Manufacturing Insights Appoints EMEA Head

    With more than 20 years' experience at British American Tobacco, Marc Van Herreweghe was most recently BAT Group Head of Manufacturing, Innovations Design & Development with responsibility for 45 factories in 40 different countries.
  • A Smashing Review

    A new book from Supply Chain Insights Founder Lora Cecere uncovers actionable steps to align and balance the supply chain to drive value.
  • Marketing 101

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Energizer Gains An Analytics Advantage

    Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.
  • The Ugly Truths of IT Hiring

    InformationWeek is following-up on its report on the IT hiring process with some messages from readers.
  • Eversight and McKinsey Partner for Trade Promotions

    Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.
  • Starbucks, Costa Coffee Lead on Social Media

    Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.
  • Four Impactful Consumer Trends for 2015

    Looking ahead, Mintel's trends analysts Stacy Glasgow and Jenny Zegler discuss the four key US consumer trends identified by Mintel as the most impactful for 2015 and what this will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.
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