Research Topic

Consumers Will Soon Benefit from Reebok's Reinvention of the NHL Uniform

Unilever Creates a "Win-Win-Win" with All Small & Mighty

Leaders who envision a strategic approach beyond basic brand-building and achieve a working process for successful PLM can significantly enhance business performance.

Wal-Mart Stores Inc. makes a $1.5 million donation to the University of Arkansas Applied Sustainability Center to fund projects related to advanced research on greenhouse gas emissions, agriculture and environmental education.

After growing more than $2 billion to $6.1 billion between 2002 and 2006, the natural and organic personal care products market is expected to post another increase by 2012 with projected sales of nearly $10.2 billion.

Hallmark Cards Inc. expands its use of MicroStrategy business intelligence software for enterprise-wide reporting and analysis.

Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

Independent industry analyst firm Forrester Research names HP as a leader in client management suites.