Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data.
The Nielsen Company launches Presentation Builder - Homescan, a software tool that creates and automatically updates client presentations with Nielsen's latest consumer shopping information.
Leaders who envision a strategic approach beyond basic brand-building and achieve a working process for successful PLM can significantly enhance business performance.
