Research Topic

According to the Associated Press, The R.J. Reynolds Tobacco Co. will not advertise its brands in newspapers or consumer magazines next year.

An ever-evolving value chain can cause consumer goods manufacturers to struggle with tracking materials and assets as well as meeting the visibility and tracking requirements of their valued customers.

UK-based Tesco incorporates MicroBuild, a household geo demographic product from The Gadberry Group, into its U.S. grocery store venture.

Bee-friendly, natural personal care company Burt's Bees is addressing the mysterious disappearance of bees, called Colony Collapse Disorder (CCD), by developing a campaign with co-founder Burt Shavitz that will raise consumer awareness through PSA distribution, online marketing and consumer sampling efforts.

The Pepsi Bottling Group (PBG) has received a 2007 Green Power Leadership award from the U.S Environmental Protection Agency (EPA).

Addressing Trade Spend and Process Issues in the Consumer Goods Market

How Shopper Needs and Behavior Will Impact the Value Chain

On the business side, we review the performance of the Top 100 consumer goods companies in our annual Consumer Goods Registry