Research Topic

According to a new national survey, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes.

A seasoned research analysts joins the team to extend the product lifecycle management coverage area.

In this role, Joseph Scalzo, 52, will oversee Dean Foods operational turnaround and near-term strategic initiatives.

U.S. household goods companies won out in battle for public opinion, claiming five of the top 10 spots in a new national corporate reputation survey. Find out which other CG companies got high marks from 800 American consumers.

How one small business is finding ways to make environmentally-friendly products and money at the same time.

The nation's top retailers managed to hold on to their coveted spots even in the troublesome economy. But a new group of companies is sneaking onto the playing field, according to an annual ranking of retailers by sales.

Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.

The consumer goods giant gives an exclusive update on its Future Friendly initiative, which is making a big impact on consumer behavior.