Research Topic

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.

Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

Wal-Mart cut major brand names from its shelves, pharmaceutical companies came under fire in a fish oil lawsuit, and Kraft launched a program enabling employees to use personal computers at work. Take a look back at CGT's most popular stories published in the first half of 2010.

ConAgra specifically needed a solution that would help it to better understand shopper needs and interests in a format that would be most useful to its retailer customers.

For theCG company, direct-to-consumer selling has become a necessity as the competition against retail store brands heats up. In effect, P&G and PFSweb are testing innovative e-commerce concepts to unlock growth for online sales of consumer products.