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Research Topic

  • Frito-Lay Expands Lower Sodium Portfolio

    With at least 50 percent less sodium per one ounce serving than their original counterparts, Lightly Salted varieties provide consumers concerned about sodium with lower sodium options.
  • A New Model: Collaborative Promotion Optimization

    A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.
  • CGT Readers Rock

    CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.
  • Kraft Gets In-Market Testing Right

    Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.
  • Competing Against Store Brands: Pat Conroy, Deloitte LLP

    Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face.
  • Collaborative Promotion Optimization

    A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.
  • Top 10 Most Read Headlines of 2010

    Wal-Mart cut major brand names from its shelves, pharmaceutical companies came under fire in a fish oil lawsuit, and Kraft launched a program enabling employees to use personal computers at work. Take a look back at CGT's most popular stories published in the first half of 2010.
  • ConAgra Generates Quality Shopper Insights

    ConAgra specifically needed a solution that would help it to better understand shopper needs and interests in a format that would be most useful to its retailer customers.
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