Research Topic

Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.

Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

Wal-Mart cut major brand names from its shelves, pharmaceutical companies came under fire in a fish oil lawsuit, and Kraft launched a program enabling employees to use personal computers at work. Take a look back at CGT's most popular stories published in the first half of 2010.

ConAgra specifically needed a solution that would help it to better understand shopper needs and interests in a format that would be most useful to its retailer customers.

For theCG company, direct-to-consumer selling has become a necessity as the competition against retail store brands heats up. In effect, P&G and PFSweb are testing innovative e-commerce concepts to unlock growth for online sales of consumer products.

Food and beverage manufacturers pledge to reduce 1.5 trillion calories by 2015.

A new IDC Insights survey reveals that improving product quality is the most important supply chain initiative in 2010. Find out what else manufacturers and retailers identified as their top initiatives and investments.