Trade Promotion

In this open forum, qualified industry practitioners gather to share best practices for addressing their most critical business challenges.

To succeed in a new frontier, CPG companies must embrace new technologies and take ownership of the processes that are needed to stay ahead.

Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity.

Without true management, is trade promotion management dead?

True optimization soon could be a reality

The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.

Without the crucial data and intelligence that a TPM system generates, a TPO solution will have nothing to work with and the investment will be wasted.