Consumer Attitudes & Behavior

In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.

The new survey conducted by Nestl reveals how frozen food fits into everyday lives at home and work.

The Red Bull Editions flew off the shelves during a six-week retail test last November and December.

Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.

The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.

Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.