Consumer Attitudes & Behavior

Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.

The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.

Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.

A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.

Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.

Help Nestle recognize local efforts from individuals, NGOs, or small enterprises that offer innovative solutions to improve nutritional deficiencies, access to clean water or progress in rural development.