Consumer Attitudes & Behavior

Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners.

IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.

Walmart maintains its No. 1 spot on a new list of the best retail brands, and even with a 6 percent decline in brand value it preserves an enormous margin over the next closest brand. Four brands increased their brand value by more than 25 percent this year, while others fell off the list completely.

Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.

The support will include early management of food safety issues and collaboration with local universities, research institutes and government agencies on food safety issues.

Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.