Consumer Attitudes & Behavior

Sophisticated sweets, savory yogurt and bolder burgers are just three of the inspirational food trends to watch for in 2014 as identified by Campbells Culinary & Baking Institute (CCBI), a global network of highly-trained chefs, bakers and culinary professionals at Campbell Soup Company.

While Black Friday (and now Thanksgiving Day) is the traditional kick off to the brick-and-mortar holiday shopping season, both days continue to grow in importance online. Meanwhile, Cyber Monday reached $1.735 billion in desktop online spending, representing the heaviest online spending day in history.

The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.

There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact.

Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.

Nestle has pledged to accelerate the reduction of salt across all its food brands worldwide to support a World Health Organization salt target of no more than 5g of salt per person, per day, by 2025.

A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.