Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.
To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.
Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.
The move comes after a partnership between Unilever and co-creation community eYeka in order to further tap into its open creativity platform across Asia-Pacific, Middle East, Russia and South Africa.
The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
