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Consumer Attitudes & Behavior

  • 2014 Readers Choice Survey: Mobility

    CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.
  • Snyder's of Hanover Launches Sweet & Salty Varieties

    The expanded line now includes Cinnamon Sugar and Salted Caramel varieties.
  • What to Expect from Consumers in 2014?

    As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.
  • Campbell's Releases Top 10 Food Trends for 2014

    Sophisticated sweets, savory yogurt and bolder burgers are just three of the inspirational food trends to watch for in 2014 as identified by Campbells Culinary & Baking Institute (CCBI), a global network of highly-trained chefs, bakers and culinary professionals at Campbell Soup Company.
  • Black Friday Brings in $1.2B in Online Sales

    While Black Friday (and now Thanksgiving Day) is the traditional kick off to the brick-and-mortar holiday shopping season, both days continue to grow in importance online. Meanwhile, Cyber Monday reached $1.735 billion in desktop online spending, representing the heaviest online spending day in history.
  • Unilever Launches Project Sunlight

    The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.
  • The Reputation Imperative

    As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.
  • Why Women Matter in Consumer Goods

    There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact.
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