A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.
Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.
To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.
Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.
