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Consumer Attitudes & Behavior

  • Insights -- July 2004

    According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.
  • Insights -- May 2004

    Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated.
  • About Face

    Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.
  • Product Management: Fast Turnaround

    How Procter & Gamble saved one of its key brands
  • The Need for Shelf Examination

    Mastering the art of category management
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