Consumer Attitudes & Behavior

New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

In-store televisions and other electronic media tools are transforming the consumer/brand relationship

Yamaha Motor Europe revs up research to launch new products

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

Consumer goods firms are only as sharp as the products they release.

The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.

Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.

Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing.