Consumer Attitudes & Behavior

Pfizer Inc. reported last month that it will be exploring strategic alternatives for Pfizer Consumer Healthcare (PCH), including retaining, spinning off or selling the business. PCH's well-balanced product portfolio, anchored by key brands Listerine, Benadryl and Visine, contributes to more than $100 million in annual sales.

Procter & Gamble plugs into the air care market with a noticeable, new scent

A data analytics solution helps Yakult understand its consumers and plan promotions better.

After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.

Pepsi Leaps Over Competitors With Off-Beat Beverage

After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

In its attempts to better compete with industry leader Nike, adidas-Salomon AG will acquire all of the outstanding shares of Reebok International Ltd. for approximately $3.8 billion.