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Consumer Attitudes & Behavior

  • A Nose for Innovation

    Procter & Gamble plugs into the air care market with a noticeable, new scent

  • A Time to Reflect

    After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.

  • Product Innovation

    Pepsi Leaps Over Competitors With Off-Beat Beverage

  • Editor's Note -- November 2005

    After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

  • Special Report: The Power of Niche

    Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

  • The Pulse -- September 2005

    In its attempts to better compete with industry leader Nike, adidas-Salomon AG will acquire all of the outstanding shares of Reebok International Ltd. for approximately $3.8 billion.

  • Collaborative Product Development

    How to ensure successful product launches

  • Size Matters

    Its no secret that the growing power of retailers and the rise of private labels are two major factors that continue to transform the consumer goods industry.
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