Consumer Attitudes & Behavior

Industry execs speak candidly about success and failure on the path to becoming demand-driven

New study uncovers performance gap around culture-based Lean thinking

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

Private labels are winning. What are you going to do about it?

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

Pfizer Inc. reported last month that it will be exploring strategic alternatives for Pfizer Consumer Healthcare (PCH), including retaining, spinning off or selling the business. PCH's well-balanced product portfolio, anchored by key brands Listerine, Benadryl and Visine, contributes to more than $100 million in annual sales.

A data analytics solution helps Yakult understand its consumers and plan promotions better.

Procter & Gamble plugs into the air care market with a noticeable, new scent