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Consumer Attitudes & Behavior

  • Beech-Nut Launches Infant Nutrition Program

    Beech-Nut Nutrition Corporation introduces Good Morning and Good Evening baby foods, a new line of products that offers key ingredients to infants already eating solid baby foods, based on the time of day that they are fed and the associated nutritional needs.
  • Magic Johnson Tops 'Athlete Business' Endorsement Survey

    NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.
  • China's Consumer Market Poised for Growth

    The findings of a recent Credit Suisse survey show that China is on course to become the world's second-largest consumer market by 2015, with the United States being first.
  • China Predicted To Be Second Largest Consumer Market By 2015

    Reuters reporting on the findings of a Credit Suisse survey said that China is on course to become the world's second-largest consumer market by 2015, with the United States being first.
  • The Move Toward Healthy Products

    Consumer goods companies try to gain success in this fast growing segment
  • Hallmark Cards Address Journeys of Life

    A recent poll conducted by Hallmark Cards Inc. revealed that 90 percent of consumers want more choices in encouragement cards that allow them to share support in unique ways for people in real life situations.
  • Mars to Stop Targeting Kids Under 12

    Mars Inc., the maker of Mars, Snickers and Twix, among other brands, will cease to target its core confectionary products to children under the age of 12.
  • VF Outdoor Negotiates to Acquire Eagle Creek Brand

    VF Outdoor Inc., a subsidiary of VF Corporation, is in negotiation to acquire Eagle Creek Inc., a supplier of adventure travel gear, including accessories, luggage, daypacks and other products.
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