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Consumer Attitudes & Behavior

  • Kellogg Serves Special K "Chocolatey Delight"

    Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.
  • Holiday Shopping For A Cause

    Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.
  • Optimizing Process

    Gus Barber started Barber Foods with one employee, a butcher knife and an old truck. He had a 1,000 square foot facility and delivered beef to restaurants and markets in Portland, Me.
  • Kellogg Expands Special K Brand

    Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.
  • Church & Dwight Makes Use Of Marketing Information

    Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.
  • Disney Launches New Food Policy

    The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.
  • Orangina cultivates Profitable Innovation Process

    Beverage producers are continuing to focus on new product innovation as a principal way of increasing market share.
  • The Many Faces of Innovation

    Consumer products CEOs get introspective as part of IBM survey
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