Consumer Attitudes & Behavior

Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

Nokia has chosen India as the location for the first in a series of satellite design studios it plans to establish in design hot spots around the world, signaling the increasing impact the country is having on the development of mobile phones.

Nokia has chosen India as the first location in a series of satellite design studios that it plans to establish in design hot spots around the world, signaling the increasing impact the country is having on the development of mobile phones.

Wal-Mart endorses Knowledge Networks as the online panel research company to conduct custom studies using the retailer's proprietary Segmentation Lens.

Outsourcing across industries continues to grow and while one significant trend -- offshoring -- continues another model has developed -- multisourcing.

Hershey Kisses Chocolate Candy achieved the highest overall "Brand Equity" score as well as the highest "Overall Relevance" score among the1,120 brands measured by Harris Interactive's EquiTrend, a renowned annual brand equity study.

Jones Soda Co. enters into an agreement with Pharma Foods International Co. LTD. of Kyoto, Japan; Mitsubishi Corporation of Tokyo, Japan; and Mitsubishi International Food Ingredients Inc. of Dublin, Ohio, that grants the company exclusive rights to use PHARMA GABA in beverage applications.

In response to broadscale consumer demand, Tyson Foods Inc. is now producing all of its Tyson brand fresh chicken from birds "Raised Without Antibiotics."