Consumer Attitudes & Behavior

In an effort to help consumers more easily identify better-for-you pasta products that truly offer real whole grain nutrition, American Italian Pasta Company (AIPC), the largest producer of dry pasta in North America, has reintroduced its Mueller's, Heartland and Golden Grain multi grain pasta lines under a whole grain banner.

The Board of Directors of the Wm. Wrigley Jr. Company elects Max Grishakov, vice president and general manager -- Wrigley Russia, as an officer of the company.

As part of its transformation into an integrated information services organization, The Nielsen Company launches Brand3 -- Brand Cubed - which connects retail market measurement data, household panel information and customized survey research to provide clients with an integrated perspective of brand equity.

According to a new report released by AMR Research, the National Association of Manufacturers and its Manufacturing Institute, 90 percent of U.S. manufacturers see the cost of materials sourced from the chemical industry increasing.

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

For a lot of people the word "analysis" conjures images of a college professor at a lectern blathering on about some sort of problem that can be solved mathematically.

SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company

Recent studies show that some Americans have a difficult time understanding nutrition facts labels.