Consumer Attitudes & Behavior

According to a new report released by AMR Research, the National Association of Manufacturers and its Manufacturing Institute, 90 percent of U.S. manufacturers see the cost of materials sourced from the chemical industry increasing.

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

For a lot of people the word "analysis" conjures images of a college professor at a lectern blathering on about some sort of problem that can be solved mathematically.

SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company

Clarkston Consulting releases a study revealing what executives in the consumer products (CP) industry say are the top market challenges facing their companies in the next 12 to 24 months.

Recent studies show that some Americans have a difficult time understanding nutrition facts labels.

Beech-Nut Nutrition Corporation introduces Good Morning and Good Evening baby foods, a new line of products that offers key ingredients to infants already eating solid baby foods, based on the time of day that they are fed and the associated nutritional needs.

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.