Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.
Sunny Delight Beverages Co.explains how it is leveraging TPM to improve customer profitability, using atool throughout the finance, product supply andlogistics functions.
Consumer confidence and economic optimism are on the upswing in the first half of 2010, accompanied by new opportunities for marketers and retailers in a still unpredictable economic environment.
Elephant-poo notebook sales are on the rise for Earth Day marketing campaigns as end buyers identify promotional products as the most effective medium among all advertising, next to the Internet. Find out which other green promotional products are in hot demand right now.
The experts at Consumer Reports tested thousands of household items -- from detergents to toilet paper -- and have put together a list of some of the best and worst products. Find out which products are do's and which are don'ts after the jump.
