Best Practices

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Is your traceability process fool proof? Are you proactively managing product safety? Are you prepared to manage a recall? If not, here is your opportunity to learn best practices from industry leaders like Nestle to better protect your brand.

Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.

Is it possible that a CG organization can possess the ability to respond to marketplace challenges, yet simultaneously lack the capability? Richard Essigs, director, Consumer Products Industry for IBM, answers this important innovation riddle.

Hillerich & Bradsby Co. has been in the sporting goods business for more than 100 years with well-known divisions like Louisville Slugger and PowerBilt Golf. Recently, the company's partnership with an internationally renowned orthopedic hand surgeon opened up a whole new league of possibilities for the company.

Author and Kellogg Innovation Network Founder Robert C. Wolcott's identifies four models around which companies can design new businesses successfully.

Is it possible that a consumer goods organization can possess the ability to respond to marketplace challenges, yet simultaneously lack the capability?

An ROI study documents how the beverage company enhanced strategic decision making and productivity in sales operations.