J&J, Coke, P&G Tout Best Corporate Reputations
After hitting rock bottom during the height of greed, bailouts and the economic crisis in 2008, the American public's perceptions of the reputation of corporate America seem to be bouncing back according to findings of the 2009 Harris Interactive RQ Study, which measures the reputations of the 60 Most Visible Companies in the United States.
The percentage of Americans who see the state of reputation as "not good" or "terrible" decreased from 88 percent in 2008 to 81 percent in 2009. Perhaps even more telling, there was a 50 percent increase in the number of Americans who said that the state of reputation is "good", moving from 12 percent to 18 percent. This is the first positive improvement in four years.
The following are the CG companies that made the list, including their rankings:
2. Johnson & Johnson
4. 3M Company
5. SC Johnson
8. The Coca-Cola Company
10. General Mills
11. PepsiCo
13. Kraft Foods
14. Procter & Gamble Co.
29. Nike
34. Starbucks
40. Pfizer
"In addition to the slightly more positive reputation environment, we see a very different overall view of how companies are being evaluated and perceived this year," comments Robert Fronk, senior vice president, Global Practice Lead, Reputation Management at Harris Interactive. "In last year's study we saw companies that provided value and a sense of comfort getting strong overall reputation ratings. This year, we see overall corporate governance, performance and leadership driving positive reputation perceptions."
To download the full study, click here.
The percentage of Americans who see the state of reputation as "not good" or "terrible" decreased from 88 percent in 2008 to 81 percent in 2009. Perhaps even more telling, there was a 50 percent increase in the number of Americans who said that the state of reputation is "good", moving from 12 percent to 18 percent. This is the first positive improvement in four years.
The following are the CG companies that made the list, including their rankings:
2. Johnson & Johnson
4. 3M Company
5. SC Johnson
8. The Coca-Cola Company
10. General Mills
11. PepsiCo
13. Kraft Foods
14. Procter & Gamble Co.
29. Nike
34. Starbucks
40. Pfizer
"In addition to the slightly more positive reputation environment, we see a very different overall view of how companies are being evaluated and perceived this year," comments Robert Fronk, senior vice president, Global Practice Lead, Reputation Management at Harris Interactive. "In last year's study we saw companies that provided value and a sense of comfort getting strong overall reputation ratings. This year, we see overall corporate governance, performance and leadership driving positive reputation perceptions."
To download the full study, click here.