Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.
With an investment of $3 million over the next three years, the new center in Peru will promote new initiatives that will benefit local communities and ultimately deliver wholesome and enjoyable products to consumers.
The interest in sales and marketing capabilities is growing among CG manufacturers. Here, IDC and Sony Pictures Home Entertainment complement the findings of the 2010 Sales & Marketing Report on topics like TPM, DSRs and Sales Force Automation with real-world expertise.
A new study from IDC Manufacturing Insights reveals that manufacturers are increasingly challenged to make effective product-related decisions. The good news is that visual information can help them improve comprehension and effective participation throughout the product lifecycle.
Newell Rubbermaid struggled to access data and generate reports so that it could make timely, informed decisions about day-to-day operations. Find out firsthand how the consumer products leader transformed its ability to collect, interpret and act on information.
Based on the results from a global survey, Booz & Company reveals the three core operational capabilities identified by CPG companies to win at the shelf and increase ROI.
