Best Practices

Newell Rubbermaid Reveals BI Insights

Newell Rubbermaid struggled to access data and generate reports so that it could make timely, informed decisions about day-to-day operations. Find out firsthand how the consumer products leader transformed its ability to collect, interpret and act on information.
3 Capabilities Needed to Win at the Shelf

Based on the results from a global survey, Booz & Company reveals the three core operational capabilities identified by CPG companies to win at the shelf and increase ROI.
Where's the Beef?
Moving Forward: CG Leaders Realize Value from Downstream Data
A New Model: Collaborative Promotion Optimization

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.
CGT Readers Rock

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.
Kraft Gets In-Market Testing Right

Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.
Collaborative Promotion Optimization

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

IDC, Sony Talk Sales & Marketing Trends