According to a new national survey, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes.
Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.
Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.
With an investment of $3 million over the next three years, the new center in Peru will promote new initiatives that will benefit local communities and ultimately deliver wholesome and enjoyable products to consumers.
The interest in sales and marketing capabilities is growing among CG manufacturers. Here, IDC and Sony Pictures Home Entertainment complement the findings of the 2010 Sales & Marketing Report on topics like TPM, DSRs and Sales Force Automation with real-world expertise.
