Marketing Tactics

The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.

By combining first-party data with third-party signals of consumer intent, machine learning can predict what consumers will do next. Find out more.

Tech Transformation has won a gold Hermes Creative Award, an international competition for creative professionals involved in emerging media, which is administered by the Association of Marketing & Communications Professionals.

The Coca-Cola Company will phase out the Honest tea brand by the end of this year.

Wen will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Analytics Unite: The Summit for Retail and Consumer Brands is back, happening (in-person!) this June 21-23 at the Drake Hotel in Chicago. Get all the details!

Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.