Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.
The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.
Tech Transformation has won a gold Hermes Creative Award, an international competition for creative professionals involved in emerging media, which is administered by the Association of Marketing & Communications Professionals.
As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.
Analytics Unite: The Summit for Retail and Consumer Brands is back, happening (in-person!) this June 21-23 at the Drake Hotel in Chicago. Get all the details!
