Marketing Tactics

Kellogg Unlocks Power of Cross-Domain Data in the New Analytics Economy
“Pursue the problems, not the business cases,” shares Rob Birse, VP, global advanced analytics and AI/ML technology at the Kellogg Company. The exec discusses Kellogg's plans for unlocks the power of cross-domain data in the new analytics economy.
Generative AI Frenzy Burns On As Most Execs Rank Benefits Over Risks: Gartner
The excitement surrounding generative AI is fierce, and consumer goods executives may want to settle in for the long haul as they evolve from experimenting with ChatGPT to driving transformation for tremendous revenue growth opportunities.

General Mills Names Lanette Shaffer Werner Chief Innovation, Technology & Quality Officer

With General Mills’ recent innovations in the technology space, it’s no surprise it's doubling down on its commitment to digital transformation with its latest hire.
Q&A: How Puracy Wants to Kill Off Single-Use Packaging

Puracy set out to create eco-friendly, safe, and convenient packaging. Learn from co-founder Sean Busch about how the company is innovating in the sustainability space.
Hormel’s Originate Initiative Puts Spotlight on Data-Inspired Innovations

The company recently launched The Originate Initiative, a business-wide effort that is highlighting Hormel’s insights-led innovation through multiplatform storytelling. Learn more.
Watch List: FOLKUS

Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results. Learn about sustainability-focused paper company FOLKUS.
Retail Media IT: How to Put the Trickiest Puzzle Pieces Into Place

Retail media networks are forcing new compliance, integration, and ROI considerations for IT teams.
Coty Launches Internal Upskilling Metaverse for Global Workforce

Beauty company Coty has stepped into the metaverse, launching a virtual campus designed to upskill its global workforce.
How General Mills Is Readying For Generative AI-Fueled Misinformation

General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI.
Coty Signs On As Early Partner for Content Effectiveness Monitoring

Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.

Kellogg Unlocks Power of Cross-Domain Data in the New Analytics Economy

Generative AI Frenzy Burns On As Most Execs Rank Benefits Over Risks: Gartner

General Mills Names Lanette Shaffer Werner Chief Innovation, Technology & Quality Officer

Q&A: How Puracy Wants to Kill Off Single-Use Packaging

Hormel’s Originate Initiative Puts Spotlight on Data-Inspired Innovations

Watch List: FOLKUS

Retail Media IT: How to Put the Trickiest Puzzle Pieces Into Place

Coty Launches Internal Upskilling Metaverse for Global Workforce

How General Mills Is Readying For Generative AI-Fueled Misinformation

Coty Signs On As Early Partner for Content Effectiveness Monitoring