Marketing Tactics

A check-out free system lets customers simply pick up their ice cream from the mobile store and walk away. Learn more.

Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more. 

A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.

Consumer behavior is changing rapidly, but their methods and preferred channels for engaging can vary wildly. Learn from Channan Sawhney, director of global e-commerce at Johnson & Johnson Consumer Health, about these differences and where retailers are investing to meet new needs. 

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods companies to publicly announce use for the much-buzzed-about technology. 

Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results.

What do L’Oreal Group and Prime have in common? Despite their dramatic differences, they both prove that your teachers were right: Social skills matter when being a leader. 

Nestlé say they are piloting VR in product development, experimenting with tools and technologies that will enable them to create and quickly test product prototypes in Web3 and the metaverse.