Analytics Unite

Kellogg’s Rob Birse to Take Analytics Unite Audience Through Cross-Domain Data Presentation

Liz Dominguez
Managing Editor
Liz Dominguez
Rob Birse

Analytics Unite Adds Kellogg Exec Rob Birse to Expert-Packed Lineup

Rob Birse, Kellogg’s vice president of global advanced analytics and artificial intelligence/machine learning technology, will be taking the Analytics Unite audience through the topic of cross-domain data and navigating the new analytics economy. 

Join us on May 5 in Chicago to hear from Birse, who brings an extensive background in data and technology and gives us a glimpse into the analytics powerhouse that has been transforming Kellogg’s efforts.

In his role, Birse leads a cross-functional team of experts responsible for driving transformational change across full-funnel marketing, revenue growth management and retail/omni execution using the latest AI models and algorithms.

Before Kellogg, he held global and regional transformation leadership roles spanning the software, semiconductor, and wholesale industries. Birse has maintained a reputation as a trailblazer throughout his career, often disrupting traditional industrial practices to create a competitive advantage.

The Power of Cross-Domain Data in the New Analytics Economy

When: Friday, May 5, 2023, 9:35 AM - 10:05 AM

Retailers and CPGs are on the verge of a new era where disparate data combines to transform every aspect of the shopper experience. This session will dig into Kellogg's data flywheel and how it fuels their end-to-end view of the business, beginning with the supply chain and ending with the shopper experience. Learn how properly leveraging supply chain data is the catalyst to taking immediate and successful action across the value chain. 

More About Analytics Unite 

Analytics Unite 2023 is returning in person to the Drake Hotel in Chicago once again, this time with the theme of bringing data to life. 

On May 3-5, we will be celebrating the event’s 10 year-anniversary, toasting to a decade’s worth of extensive education and networking; expert-led sessions; and a look at the success stories from key brands disrupting the retail and consumer goods industry with emerging technologies and unique innovations. 

A glimpse at our agenda:

  • The Future of Retail Media and Marketplaces
  • Data Capabilities of the Future: Looking 10 Years Ahead
  • Magnifying AI Ethics and Transparency In Business Decisions
  • Automating Customer Service for Happier Customers and Employees
  • Real-Time Inventory Success
  • Novel Recruiting and Retaining Strategies for Top Tech Talent
  • And more!

Register Now


Recent Kellogg Tech Efforts

  • Petra Mudder, director of global people analytics at Kellogg Company, is merging the worlds of data and human resources to create a unique value proposition that establishes an employee-centric culture. Learn more.
  • Kellogg plans to manufacture four mainstay brands with NaviLens tech on their packaging in the U.S., designed to make them more accessible to consumers who are blind or have low vision. Learn more.
  • The company named a new chief information officer of North America Cereal Co., Bill Rex, as part of its business segmentation strategy. Learn more.
  • Kellogg's Charisse Hughes was named CGT’s 2022 CMO of the Year. Hughes is a chief marketer who’s looking to the future and using technology as a key enabler to bring communities and Kellogg teams on stronger journeys. Learn more.