Marketing Tactics

LeapFrog Enterprises Inc. is re-inventing its learnto- read category with the with the Tag Reading System, which combines an optical positioning system and audio software with LeapFrog School's proven reading methodology.

Time and technology critical for successful brand impact.

Here it is, time to talk about new things and I feel so old.

Ready or not, it is here to stay

Cancer accounts for one in eight deaths globally -- more than AIDS, tuberculosis and malaria combined.

Baskin-Robbins teams up with The Hershey Company to create 13 candy-infused ice cream concoctions.

Hasbro Inc. announces that Alfred J. Verrecchia will step down as CEO and be replaced by Chief Operating Officer Brian Goldner, effective May 22.

On February 12, 2008, the Nautica brand announced the launch of its e-commerce site, Nautica.com, which sells direct to consumers in the United States over the Internet.