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Marketing Tactics

  • Reckitt Benckiser Buys Adams Respiratory Therapeutics

    Reckitt Benckiser Group plc and Adams Respiratory Therapeutics have entered into a definitive agreement under which Reckitt Benckiser will tender for the acquisition of Adams for $60 per share in cash ($2.3 billion).

  • Hershey Chief Growth Officer Resigns

    In order to work on ventures that leverage strategic consumer insights and innovation, Thomas K. Hernquist, senior vice president, global chief growth officer, will resign from The Hershey Company, effective December 31, 2007.

  • Consumers Dream Of A Green Christmas

    The environment is increasingly on consumers' radar screens, according to the 22nd Annual Holiday Survey of retail spending and trends, commissioned by Deloitte.

  • Coke Gives Back

    This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.

  • Nike and Levi's Partner On Men's Only Collection

    To further define the sport-fashion market, Nike Inc.'s Jordan Brand division and Levi Strauss & Co. form a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands.

  • Consumer Goods Fall Conference

    The ninth annual Consumer Goods Fall Conference brought more than 180 consumer goods business and IT executives to The Ritz-Carlton in Orlando, Fla., on October 21-24.

  • Consumer Goods Industry and Innovation Awards Categories

    Recognizing consumer goods companies for excellece in innovation, technology and business strategies.

  • Closing Out

    It's been a year of changes -- up and down.
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