Marketing Tactics

The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world.

As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.

To help erase the stress of back-to-school shopping, Wal-Mart and Crayola have enlisted the perfect back-to-school shopping consultants -- school teachers -- for the thousands of parents in need of help.

Chloe and Coty Prestige, the selective division of Coty, announce the press launch of a new Chloe's women's fragrance in October 2007 for an on-counter date in February 2008.

Nokia has chosen India as the first location in a series of satellite design studios that it plans to establish in design hot spots around the world, signaling the increasing impact the country is having on the development of mobile phones.

MEI announces "TPM Trailblazers", the 2007 Annual Trade Promotion Management User Conferences to be held September 4-6 at Disney's Yacht and Beach Club in Orlando Florida.

Nokia has chosen India as the location for the first in a series of satellite design studios it plans to establish in design hot spots around the world, signaling the increasing impact the country is having on the development of mobile phones.

The Sunny Delight Beverages Co. (SDBC) recently unveiled efforts that aim to meet the consumer's desire for more wholesome products as well as accelerate its rate of growth.