Marketing Tactics

Office Depots chooses go2 for the company's first national mobile marketing program.

As I writer I can relate to the demand for innovation.

Heinz received 4,157 qualified video entries for its "Top This" TV Challenge

Harnessing New Product Innovation's Power to Build Brands and Drive Organic Growth

Consumers Will Soon Benefit from Reebok's Reinvention of the NHL Uniform

There are roughly 75 million avid football fans in the United States, many of whom show their loyalty to the game by devotedly following their hometown teams.

Unilever Creates a "Win-Win-Win" with All Small & Mighty

After speaking with young female athletes across the United States, Nike discovered that they feel "unequal" when it comes to being respected in sports.