Marketing Tactics

The environment is increasingly on consumers' radar screens, according to the 22nd Annual Holiday Survey of retail spending and trends, commissioned by Deloitte.

This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.

To further define the sport-fashion market, Nike Inc.'s Jordan Brand division and Levi Strauss & Co. form a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands.

The ninth annual Consumer Goods Fall Conference brought more than 180 consumer goods business and IT executives to The Ritz-Carlton in Orlando, Fla., on October 21-24.

To offer better consumer experience, stronger shelf presence, enhanced economics and a reduced impact on the environment, MeadWestvaco Corporation enters into a licensing agreement for Natralock security packaging products with Packaging Graphics LLC, a division of The MATLET Group.

According to the Associated Press, The R.J. Reynolds Tobacco Co. will not advertise its brands in newspapers or consumer magazines next year.

Pathmark and Giant Foods stores use Web-based grocery software by Grocery Shopping Network (GSN).

Converse Inc. and Target Corporation reach an innovative partnership agreement to offer One Star vintage-inspired sport lifestyle apparel and footwear, available exclusively at Target stores nationwide beginning in February 2008.