Marketing Tactics

After a deadly earthquake hit the Sichuan Province of China on May 12, 2008, many consumer goods companies supported the relief efforts through the Red Cross, which are currently still underway.

A recently completed acquisition expands Nielsen's TV and internet analytics services.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Nike works with Chinese athletes and the Chinese Olympic Committee to create 22 of the 28 sport federation uniforms.

The Clorox Company releases new Green Works brand of natural cleaning products and celebrates an alliance with the Sierra Club that will help deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle.

Wonder why that can of Pepsi you're holding feels so familiar? It could be because it's been in your hand before.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

CAS Vice President of Product Marketing Keith Peers shares thought leadership on customer management and analytics challenges and trends.