On February 12, 2008, the Nautica brand announced the launch of its e-commerce site, Nautica.com, which sells direct to consumers in the United States over the Internet.
In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch.
As I write this, I am on a treadmill, listening to a "learn Spanish" CD after just having attached a quit smoking patch to my arm -- does that cover all the resolutions?
Kara Romanow asks Stephen Marosi, the IT manager of Global Merchandising Solutions for The Procter & Gamble Company, to offer his take on the current state of retail execution.
