Marketing Tactics

Foodtown implements a customizable in-store nutritional program to support its newly launched "Easy to Eat Well" program.

Tommy Bahama launches tommybahama.com, the brand's new e-commerce site with Escalate Retail's Blue Martini E-Commerce Suite.

For the past three years, Anheuser-Busch brewmasters have brewed special batches of beer crafted to complement the changing seasons.

Wakefern Food Corporation, MediaCart Holdings and Microsoft Corp. recently revealed details of a nine-month, next-generation computerized shopping cart pilot for potential rollout to all ShopRite stores.

Crayola colors outside the lines

The LEGO brick celebrated its 50th birthday in January 2008.

LeapFrog Enterprises Inc. is re-inventing its learnto- read category with the with the Tag Reading System, which combines an optical positioning system and audio software with LeapFrog School's proven reading methodology.

Time and technology critical for successful brand impact.