Marketing Tactics

This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.

To further define the sport-fashion market, Nike Inc.'s Jordan Brand division and Levi Strauss & Co. form a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands.

The ninth annual Consumer Goods Fall Conference brought more than 180 consumer goods business and IT executives to The Ritz-Carlton in Orlando, Fla., on October 21-24.

Recognizing consumer goods companies for excellece in innovation, technology and business strategies.

It's been a year of changes -- up and down.

Johnson & Johnson creates an entirely new product category.

To offer better consumer experience, stronger shelf presence, enhanced economics and a reduced impact on the environment, MeadWestvaco Corporation enters into a licensing agreement for Natralock security packaging products with Packaging Graphics LLC, a division of The MATLET Group.

According to the Associated Press, The R.J. Reynolds Tobacco Co. will not advertise its brands in newspapers or consumer magazines next year.