Marketing Tactics

As part of its 2008 Olympic-themed platform and as an official supplier to the 2008 U.S. Olympic Team, Kimberly-Clark's Kleenex brand facial tissues will produce a 40-minute documentary entitled "let it out: the movie".

Foodtown implements a customizable in-store nutritional program to support its newly launched "Easy to Eat Well" program.

Tommy Bahama launches tommybahama.com, the brand's new e-commerce site with Escalate Retail's Blue Martini E-Commerce Suite.

For the past three years, Anheuser-Busch brewmasters have brewed special batches of beer crafted to complement the changing seasons.

Wakefern Food Corporation, MediaCart Holdings and Microsoft Corp. recently revealed details of a nine-month, next-generation computerized shopping cart pilot for potential rollout to all ShopRite stores.

Crayola colors outside the lines

The LEGO brick celebrated its 50th birthday in January 2008.

LeapFrog Enterprises Inc. is re-inventing its learnto- read category with the with the Tag Reading System, which combines an optical positioning system and audio software with LeapFrog School's proven reading methodology.