Marketing Tactics

G2, Dunkin' Donuts Coffee and Zyrtec top the list of 2008 winning brands based on total year one dollar sales. Find out which other brands used innovation to beat the new product odds and a recessionary economy.

By Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Kodak

The new technology was developed in partnership with Plastic Suppliers, Bluepack, and NatureWorks LLC.

"Garbage Moguls" premieres on Earth Day, April 22, 2009, at 9 PM ET/PT.

CGT Executive Editor Kara Romanow gets McCreery's take on the factors and practices that are preventing efficiency between retailer and manufacturer collaboration, and how to create better synergies.

For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers.

Jim Shannon of Accenture identifies six key measures that consumer products companies should adopt in their quest to become demand driven.

The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters.