Six Measures to Adopt in your Demand-Driven JourneyNew research reveals how adopting a demand-driven operating model is a major factor in having highly relevant products supported by targeted marketing and merchandising in the right stores at the right time. PepsiCo Pilots Climate-Friendly Vending Machines The pilot program will test the all-natural refrigeration system in Pepsi-Cola vending machines beginning this month in the Washington, D.C. area. P&G Adjusts Sustainability Goals The updates reflect the company's continued commitment to progress in improving the environmental profile of P&G's products and operations. The Top 20 Most Successful New Brands of 2008 G2, Dunkin' Donuts Coffee and Zyrtec top the list of 2008 winning brands based on total year one dollar sales. Find out which other brands used innovation to beat the new product odds and a recessionary economy. VANTAGE POINT: Using Marketing Technology as a Competitive Advantage By Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Kodak ConAgra Uses Renewable Shrink Film The new technology was developed in partnership with Plastic Suppliers, Bluepack, and NatureWorks LLC. TerraCycle Show Premiers on National Geographic "Garbage Moguls" premieres on Earth Day, April 22, 2009, at 9 PM ET/PT. Jim Shannon of Accenture on Becoming Demand Driven Jim Shannon of Accenture identifies six key measures that consumer products companies should adopt in their quest to become demand driven. Hasbro Adds Texting to Clue The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters. Campbell's Soup Innovations The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season. First Previous 337 338 339 340 341 Next Last
