Marketing Tactics

The 2009 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the almost 200 consumer goods executives in attendance with a little more insight into customer-facing trends and topics.

Using the entire portfolio of SPSS analytics software, the company aims to put its consumers first through direct feedback, brand evaluation and more.

The company will introduce its new brand identity through a targeted advertising campaign that hits selected print, broadcast and online outlets.

The new Fiesta Lime and Caribbean Citrus seasoning blends are made to add flavor to your dishes without the salt.

The new writing essentials are now available in up to 80 percent recycled materials.

The well-known brand introduces recyclable mint containers.

The "PlantBottle" is fully recyclable, has a lower reliance on a non-renewable resource and reduces carbon emissions, compared with petroleum-based PET plastic bottles.

The company reduces the environmental footprint through green innovations and a recycling program with National Parks Service.