Marketing Tactics

The iconic beverage brand retains the No. 1 spot in an annual ranking by brand value for the ninth year in a row. Find out which other consumer goods brands made the list even as consumers rethink brand loyalties in a recession.

The global food giant reduced its water usage by more than 21 percent in four years.

Kimberly-Clark Corporation introduced improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes.

Campbell Soup Company introduces its Tomato soup at 480 mg per serving, the healthy sodium level designated by the U.S. government by using sea salt.

When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.

America selected five favorite 'wRAP' videos in a contest to launch Lea & Perrins Thick Classic Worcestershire sauce.

Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend.

Pampers launches a 12-part Web series called "A Parent Is Born" to chronicle one couple's emotional journey through pregnancy.