Kraft, Coke and More Reveal Sales & Marketing InsightsThe 2009 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the almost 200 consumer goods executives in attendance with a little more insight into customer-facing trends and topics. P&G Harnesses the Voice of its ConsumerUsing the entire portfolio of SPSS analytics software, the company aims to put its consumers first through direct feedback, brand evaluation and more. Jones Soda's Innovative Ads Jones Soda uses a social network advertising company to create innovative ways to market its products. General Mills Strengthens Commitment to Data Insights Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace. ConAgra Reveals New Identity; Revamps Look The company will introduce its new brand identity through a targeted advertising campaign that hits selected print, broadcast and online outlets. Mrs. Dash Gets Spicy The new Fiesta Lime and Caribbean Citrus seasoning blends are made to add flavor to your dishes without the salt. Newell Rubbermaid Offers Natural Products The new writing essentials are now available in up to 80 percent recycled materials. Tic Tac Launches New Packaging The well-known brand introduces recyclable mint containers. Coke Unveils New Bottle The "PlantBottle" is fully recyclable, has a lower reliance on a non-renewable resource and reduces carbon emissions, compared with petroleum-based PET plastic bottles. Coca-Cola Greens Nation's Capital The company reduces the environmental footprint through green innovations and a recycling program with National Parks Service. First Previous 328 329 330 331 332 Next Last
